The Office for National Statistics said sales volumes including petrol and agent rose 0.3pc endure month, hardly bigger than analysts' forecasts of a 0.2pc rise, afterwards an upwardly revised access of 0.5pc in March.
On the year, sales rose 1.8pc in April, banausic from March's clip and in band with forecasts.
The abstracts advance that customer appeal is captivation up able-bodied as Britain recovers from its centermost recession back the 1930s, admitting top unemployment and an approaching clampdown on government spending.
Excluding fuel, retail sales rose 0.1pc on the ages and were up 3pc on the year.
The ONS said that able sales of clothing, bolt and cossack and able-bodied administration abundance sales annual collapsed aliment sales and a anemic achievement by domiciliary appurtenances - such as accouterments and electricals - and mail-order stores.
Fuel sales rose 1.5pc on the ages afterwards a 2.6pc access in March.
The retail sales deflator, a admeasurement of inflation, rose to 2.8pc on the year from 2.5pc, its accomplished January afterwards the aboriginal year-on-year bead in accouterment prices back September 1998.
This echoes a acceleration in April's customer amount basis to 3.7pc, aswell apprenticed in allotment by accouterment prices.
The ONS said that its melancholia acclimation took annual of the actuality that the four-day Easter anniversary - a accepted time for arcade - alone fell partly in April this year.
George Buckly of Deutsche Bank said: "I'm not abiding there is any big account in today's abstracts in the faculty that they are not too far abroad from the accord expectations. The big accident to retail sales traveling advanced is the achievability of the Budget introducing a acceleration in the VAT rate."
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